Profile

Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimisation. Skilled in cross-functional leadership, content strategy, and marketing automation.

Key Achievements

Grew pipeline contribution from marketing from 30% to 55% of total revenue
Launched product positioning that won 'Best B2B Campaign' at Australian Marketing Awards
Built marketing ops function from scratch, reducing lead-to-SQL time by 40%

Experience

Marketing ManagerFeb 2022 – Present

CloudScale — Caracas, Venezuela

Manage $1.2M annual marketing budget across paid, organic, and event channels
Increased marketing-qualified leads by 180% YoY through ABM strategy
Led rebranding initiative resulting in 45% increase in brand recognition scores
Built and managed team of 4 marketers, 2 designers, and 3 agency partners
Reduced customer acquisition cost by 35% through funnel optimisation

Digital Marketing SpecialistJun 2019 – Jan 2022

GrowthHub — Valencia, Venezuela

Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
Achieved 4.2x ROAS across paid channels, exceeding 3x target
Created content strategy generating 120K+ monthly organic visits
Implemented HubSpot marketing automation reducing manual workflows by 60%

Marketing CoordinatorJan 2017 – May 2019

BrandFirst Agency — Maracaibo, Venezuela

Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
Produced monthly analytics reports tracking KPIs across all client accounts
Managed social media presence growing combined follower base by 200%

Education

Licenciatura en Administración de Empresas (Marketing)

Universidad Central de Venezuela (UCV) · 2013 – 2016