Professional Summary
Creative and detail-oriented Senior Graphic Designer with 5+ years of experience delivering compelling visual identities, marketing materials, and digital assets for brands ranging from startups to ASX-listed corporations. Skilled in brand strategy, print and digital design, and motion graphics. Passionate about translating complex ideas into beautiful, functional design.
Key Achievements
- Brand identity work contributed to client winning 'Best New Brand' at Australian Design Awards
- Packaging redesign drove 20% sales uplift for FMCG client within 3 months
- 2M+ social media impressions on motion graphics content produced in 2023
Professional Experience
- Lead visual design for 8+ client accounts generating $2M+ annual revenue
- Created complete brand identities (logo, typography, colour systems) for 15+ brands
- Designed marketing collateral driving 35% increase in client engagement metrics
- Mentored 2 junior designers through portfolio development and skill building
- Produced motion graphics and social media content with 2M+ combined impressions
- Designed print and digital campaigns for clients in tech, hospitality, and retail
- Produced packaging designs for FMCG brand achieving 20% sales uplift post-redesign
- Collaborated with copywriters and strategists on integrated marketing campaigns
- Managed production pipeline for 30+ concurrent projects using Asana
- Created social media graphics, email templates, and web banners for 10+ clients
- Assisted senior designers with large-scale branding and print projects
- Maintained brand consistency across all deliverables and client touchpoints
Skills
Diseño: Brand Identity, Typography, Colour Theory, Layout, Art Direction
Suite Adobe: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
Digital: Figma, Sketch, Canva, Motion Graphics, Social Media Design
Impresión: Packaging Design, Large Format, Offset Printing, Pre-press
Education
Licenciatura en Diseño (Comunicación Visual)
2015 – 2018
Universidad Central de Venezuela (UCV)
Certifications
- Adobe Certified Professional — Illustrator (2023)
- Google UX Design Certificate (2022)