Sarah Chen

Marketing Manager

sarah.chen@email.com +1 (555) 123-4567 linkedin.com/in/sarahchen

Professional Summary

Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimization. Skilled in cross-functional leadership, content strategy, and marketing automation.

Certifications & Licenses

Google Ads Certified (2024)
HubSpot Inbound Marketing Certification (2023)
Meta Certified Marketing Science Professional (2023)

Professional Experience

Marketing Manager

CloudScale — San Francisco, CA

Feb 2022 – Present

Manage $1.2M annual marketing budget across paid, organic, and event channels
Increased marketing-qualified leads by 180% YoY through ABM strategy
Led rebranding initiative resulting in 45% increase in brand recognition scores
Built and managed team of 4 marketers, 2 designers, and 3 agency partners
Reduced customer acquisition cost by 35% through funnel optimization

Digital Marketing Specialist

GrowthHub — Austin, TX

Jun 2019 – Jan 2022

Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
Achieved 4.2x ROAS across paid channels, exceeding 3x target
Created content strategy generating 120K+ monthly organic visits
Implemented HubSpot marketing automation reducing manual workflows by 60%

Marketing Coordinator

BrandFirst Agency — New York, NY

Jan 2017 – May 2019

Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
Produced monthly analytics reports tracking KPIs across all client accounts
Managed social media presence growing combined follower base by 200%

Technical Skills

Channels: SEO/SEM, Google Ads, LinkedIn Ads, Meta Ads, Email Marketing

Tools: HubSpot, Salesforce, Google Analytics, Hotjar, Figma

Strategy: Content Strategy, ABM, Brand Management, A/B Testing

Leadership: Team Management, Budget Management, Agency Management, Agile Marketing

Education

Bachelor of Business (Marketing)

2013 – 2016

UC Berkeley

Key Achievements

Grew pipeline contribution from marketing from 30% to 55% of total revenue
Launched product positioning that won 'Best B2B Campaign' at Australian Marketing Awards
Built marketing ops function from scratch, reducing lead-to-SQL time by 40%