Skills
Channels
SEO/SEM, Google Ads, LinkedIn Ads, Meta Ads, Email Marketing
Tools
HubSpot, Salesforce, Google Analytics, Hotjar, Figma
Strategy
Content Strategy, ABM, Brand Management, A/B Testing
Leadership
Team Management, Budget Management, Agency Management, Agile Marketing
Certifications
Google Ads Certified (2024)
HubSpot Inbound Marketing Certification (2023)
Meta Certified Marketing Science Professional (2023)
Summary
Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimisation. Skilled in cross-functional leadership, content strategy, and marketing automation.
Experience
- Manage $1.2M annual marketing budget across paid, organic, and event channels
- Increased marketing-qualified leads by 180% YoY through ABM strategy
- Led rebranding initiative resulting in 45% increase in brand recognition scores
- Built and managed team of 4 marketers, 2 designers, and 3 agency partners
- Reduced customer acquisition cost by 35% through funnel optimisation
- Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
- Achieved 4.2x ROAS across paid channels, exceeding 3x target
- Created content strategy generating 120K+ monthly organic visits
- Implemented HubSpot marketing automation reducing manual workflows by 60%
- Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
- Produced monthly analytics reports tracking KPIs across all client accounts
- Managed social media presence growing combined follower base by 200%
Education
References
Obi-Wan Kenobi — Director, CloudScale
obiwan.kenobi@jediorder.org | +64 21 123 4567
Spock — CTO, GrowthHub
spock@starfleet.io | +64 21 123 4567