Sarah Chen

Marketing Manager

sarah.chen@email.com +91 98765 43210 linkedin.com/in/sarahchen

DOB: 15/03/1990 Nationality: Indian Status: Single

English (Fluent)Hindi (Native)Tamil (Conversational)

Professional Summary

Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimisation. Skilled in cross-functional leadership, content strategy, and marketing automation.

Skills & Methodologies

Channels: SEO/SEM, Google Ads, LinkedIn Ads, Meta Ads, Email Marketing

Tools: HubSpot, Salesforce, Google Analytics, Hotjar, Figma

Strategy: Content Strategy, ABM, Brand Management, A/B Testing

Leadership: Team Management, Budget Management, Agency Management, Agile Marketing

Professional Experience

Marketing Manager

CloudScale — Bangalore, India

Feb 2022 – Present

Manage $1.2M annual marketing budget across paid, organic, and event channels
Increased marketing-qualified leads by 180% YoY through ABM strategy
Led rebranding initiative resulting in 45% increase in brand recognition scores
Built and managed team of 4 marketers, 2 designers, and 3 agency partners
Reduced customer acquisition cost by 35% through funnel optimisation

Digital Marketing Specialist

GrowthHub — Hyderabad, India

Jun 2019 – Jan 2022

Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
Achieved 4.2x ROAS across paid channels, exceeding 3x target
Created content strategy generating 120K+ monthly organic visits
Implemented HubSpot marketing automation reducing manual workflows by 60%

Marketing Coordinator

BrandFirst Agency — Pune, India

Jan 2017 – May 2019

Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
Produced monthly analytics reports tracking KPIs across all client accounts
Managed social media presence growing combined follower base by 200%

Education

Bachelor of Business (Marketing)

2013 – 2016

IIT Bombay

Certifications

Google Ads Certified (2024)
HubSpot Inbound Marketing Certification (2023)
Meta Certified Marketing Science Professional (2023)

Key Achievements

Grew pipeline contribution from marketing from 30% to 55% of total revenue
Launched product positioning that won 'Best B2B Campaign' at Australian Marketing Awards
Built marketing ops function from scratch, reducing lead-to-SQL time by 40%

References

Jane Smith — Director, CloudScale
jane.smith@company.com | +91 98765 43210

John Doe — CTO, GrowthHub
john.doe@company.com | +91 98765 43210