Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimisation. Skilled in cross-functional leadership, content strategy, and marketing automation.
Marketing ManagerFeb 2022 – Present
CloudScale — Berlin, Germany
- Manage $1.2M annual marketing budget across paid, organic, and event channels
- Increased marketing-qualified leads by 180% YoY through ABM strategy
- Led rebranding initiative resulting in 45% increase in brand recognition scores
- Built and managed team of 4 marketers, 2 designers, and 3 agency partners
- Reduced customer acquisition cost by 35% through funnel optimisation
Digital Marketing SpecialistJun 2019 – Jan 2022
GrowthHub — Munich, Germany
- Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
- Achieved 4.2x ROAS across paid channels, exceeding 3x target
- Created content strategy generating 120K+ monthly organic visits
- Implemented HubSpot marketing automation reducing manual workflows by 60%
Marketing CoordinatorJan 2017 – May 2019
BrandFirst Agency — Hamburg, Germany
- Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
- Produced monthly analytics reports tracking KPIs across all client accounts
- Managed social media presence growing combined follower base by 200%
