Profile

Creative and detail-oriented Senior Graphic Designer with 5+ years of experience delivering compelling visual identities, marketing materials, and digital assets for brands ranging from startups to ASX-listed corporations. Skilled in brand strategy, print and digital design, and motion graphics. Passionate about translating complex ideas into beautiful, functional design.

Key Achievements

Brand identity work contributed to client winning 'Best New Brand' at Australian Design Awards
Packaging redesign drove 20% sales uplift for FMCG client within 3 months
2M+ social media impressions on motion graphics content produced in 2023

Experience

Senior Graphic DesignerJun 2022 – Present

BrandWorks Studio — Bogotá, Colombia

Lead visual design for 8+ client accounts generating $2M+ annual revenue
Created complete brand identities (logo, typography, colour systems) for 15+ brands
Designed marketing collateral driving 35% increase in client engagement metrics
Mentored 2 junior designers through portfolio development and skill building
Produced motion graphics and social media content with 2M+ combined impressions

Graphic DesignerJan 2020 – May 2022

Creative Pulse Agency — Medellín, Colombia

Designed print and digital campaigns for clients in tech, hospitality, and retail
Produced packaging designs for FMCG brand achieving 20% sales uplift post-redesign
Collaborated with copywriters and strategists on integrated marketing campaigns
Managed production pipeline for 30+ concurrent projects using Asana

Junior Graphic DesignerMar 2019 – Dec 2019

PixelCraft — Cali, Colombia

Created social media graphics, email templates, and web banners for 10+ clients
Assisted senior designers with large-scale branding and print projects
Maintained brand consistency across all deliverables and client touchpoints

Education

Licenciatura en Diseño (Comunicación Visual)

Universidad de los Andes · 2015 – 2018