Professional Summary
Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimisation. Skilled in cross-functional leadership, content strategy, and marketing automation.
Impact Highlights
- Grew pipeline contribution from marketing from 30% to 55% of total revenue
- Launched product positioning that won 'Best B2B Campaign' at Australian Marketing Awards
- Built marketing ops function from scratch, reducing lead-to-SQL time by 40%
Professional Experience
- Manage $1.2M annual marketing budget across paid, organic, and event channels
- Increased marketing-qualified leads by 180% YoY through ABM strategy
- Led rebranding initiative resulting in 45% increase in brand recognition scores
- Built and managed team of 4 marketers, 2 designers, and 3 agency partners
- Reduced customer acquisition cost by 35% through funnel optimisation
- Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
- Achieved 4.2x ROAS across paid channels, exceeding 3x target
- Created content strategy generating 120K+ monthly organic visits
- Implemented HubSpot marketing automation reducing manual workflows by 60%
- Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
- Produced monthly analytics reports tracking KPIs across all client accounts
- Managed social media presence growing combined follower base by 200%
Skills
Canales: SEO/SEM, Google Ads, LinkedIn Ads, Meta Ads, Email Marketing
Herramientas: HubSpot, Salesforce, Google Analytics, Hotjar, Figma
Estrategia: Content Strategy, ABM, Brand Management, A/B Testing
Liderazgo: Team Management, Budget Management, Agency Management, Agile Marketing
Education
Licenciatura en Administración de Empresas (Marketing)
2013 – 2016
Universidad de los Andes
Certifications
- Google Ads Certified (2024)
- HubSpot Inbound Marketing Certification (2023)
- Meta Certified Marketing Science Professional (2023)