Executive Summary
User-centerd designer with 6+ years crafting intuitive digital experiences for web and mobile products. Specialising in research-driven design, design systems, and accessibility. Increased user task completion rates by 40% and reduced support tickets by 55% through evidence-based redesigns.
Key Achievements
- Redesigned onboarding flow increasing completion from 45% to 82%
- Built design system adopted across 4 product teams (120+ components)
- Improved NPS from 32 to 58 through iterative user-centerd design
Professional Experience
- Lead UX for patient-facing health platform with 800K+ active users
- Conducted 60+ user interviews and usability tests informing product roadmap
- Redesigned onboarding flow increasing completion rate from 45% to 82%
- Built and maintained design system (120+ components) used across 4 product teams
- Reduced customer support tickets by 55% through UX improvements to self-service flows
- Designed end-to-end mobile banking experience for 200K+ users
- Created interactive prototypes tested with 30+ participants per sprint
- Improved Net Promoter Score from 32 to 58 through iterative design improvements
- Collaborated with engineering to ensure WCAG 2.1 AA accessibility compliance
- Produced wireframes, user flows, and prototypes for 15+ client projects
- Assisted in user research including surveys (1,000+ respondents) and card sorting
- Delivered responsive designs for e-commerce platform generating $4M annual GMV
Core Competencies
User Research · Usability Testing · Interaction Design · Design Systems · Information Architecture · Wireframing · Prototyping · Accessibility (WCAG) · Visual Design · Figma · Sketch · Adobe XD · Miro · Hotjar · HTML/CSS · Design Thinking · Agile/Scrum
Education
Bachelor of Design (Interaction Design)
2014 – 2017
University of Toronto
Certifications & Affiliations
- Google UX Design Professional Certificate (2022)
- IAAP Web Accessibility Specialist (WAS) (2023)
- Interaction Design Foundation — UX Management (2021)