Summary
Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimization. Skilled in cross-functional leadership, content strategy, and marketing automation.
Skills
Digital Marketing
SEO/SEM
Content Strategy
Brand Management
Marketing Automation
HubSpot
Salesforce
Google Analytics
Google Ads
LinkedIn Ads
Meta Ads
A/B Testing
CRM Management
Email Marketing
Copywriting
Budget Management
Team Leadership
Agile Marketing
Experience
Marketing Manager
— CloudScale, Toronto, ON
Feb 2022 – Present
- Manage $1.2M annual marketing budget across paid, organic, and event channels
- Increased marketing-qualified leads by 180% YoY through ABM strategy
- Led rebranding initiative resulting in 45% increase in brand recognition scores
- Built and managed team of 4 marketers, 2 designers, and 3 agency partners
- Reduced customer acquisition cost by 35% through funnel optimization
Digital Marketing Specialist
— GrowthHub, Vancouver, BC
Jun 2019 – Jan 2022
- Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
- Achieved 4.2x ROAS across paid channels, exceeding 3x target
- Created content strategy generating 120K+ monthly organic visits
- Implemented HubSpot marketing automation reducing manual workflows by 60%
Marketing Coordinator
— BrandFirst Agency, Montreal, QC
Jan 2017 – May 2019
- Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
- Produced monthly analytics reports tracking KPIs across all client accounts
- Managed social media presence growing combined follower base by 200%
Education
Bachelor of Business (Marketing)
— University of Toronto
2013 – 2016
Certifications
Google Ads Certified (2024) · HubSpot Inbound Marketing Certification (2023) · Meta Certified Marketing Science Professional (2023)