Profile

User-centred designer with 6+ years crafting intuitive digital experiences for web and mobile products. Specialising in research-driven design, design systems, and accessibility. Increased user task completion rates by 40% and reduced support tickets by 55% through evidence-based redesigns.

Key Achievements

Redesigned onboarding flow increasing completion from 45% to 82%
Built design system adopted across 4 product teams (120+ components)
Improved NPS from 32 to 58 through iterative user-centred design

Experience

Senior UX DesignerApr 2022 – Present

HealthTech Co — São Paulo, Brazil

Lead UX for patient-facing health platform with 800K+ active users
Conducted 60+ user interviews and usability tests informing product roadmap
Redesigned onboarding flow increasing completion rate from 45% to 82%
Built and maintained design system (120+ components) used across 4 product teams
Reduced customer support tickets by 55% through UX improvements to self-service flows

UX DesignerJan 2020 – Mar 2022

FinApp Studio — Rio de Janeiro, Brazil

Designed end-to-end mobile banking experience for 200K+ users
Created interactive prototypes tested with 30+ participants per sprint
Improved Net Promoter Score from 32 to 58 through iterative design improvements
Collaborated with engineering to ensure WCAG 2.1 AA accessibility compliance

Junior UX DesignerJun 2018 – Dec 2019

Digital Agency Co — Belo Horizonte, Brazil

Produced wireframes, user flows, and prototypes for 15+ client projects
Assisted in user research including surveys (1,000+ respondents) and card sorting
Delivered responsive designs for e-commerce platform generating $4M annual GMV

Education

Bacharelado em Design (Design de Interação)

Universidade de São Paulo (USP) · 2014 – 2017