Sarah Chen

Marketing Manager

sarah.chen@email.com +55 11 98765-4321 linkedin.com/in/sarahchen

DOB: 15/03/1990 Nationality: Brasileiro(a) Status: Solteiro(a)

Professional Summary

Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimisation. Skilled in cross-functional leadership, content strategy, and marketing automation.

Skills & Methodologies

Channels: SEO/SEM, Google Ads, LinkedIn Ads, Meta Ads, Email Marketing

Tools: HubSpot, Salesforce, Google Analytics, Hotjar, Figma

Strategy: Content Strategy, ABM, Brand Management, A/B Testing

Leadership: Team Management, Budget Management, Agency Management, Agile Marketing

Professional Experience

Marketing Manager

CloudScale — São Paulo, Brazil

Feb 2022 – Present

Manage $1.2M annual marketing budget across paid, organic, and event channels
Increased marketing-qualified leads by 180% YoY through ABM strategy
Led rebranding initiative resulting in 45% increase in brand recognition scores
Built and managed team of 4 marketers, 2 designers, and 3 agency partners
Reduced customer acquisition cost by 35% through funnel optimisation

Digital Marketing Specialist

GrowthHub — Rio de Janeiro, Brazil

Jun 2019 – Jan 2022

Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
Achieved 4.2x ROAS across paid channels, exceeding 3x target
Created content strategy generating 120K+ monthly organic visits
Implemented HubSpot marketing automation reducing manual workflows by 60%

Marketing Coordinator

BrandFirst Agency — Belo Horizonte, Brazil

Jan 2017 – May 2019

Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
Produced monthly analytics reports tracking KPIs across all client accounts
Managed social media presence growing combined follower base by 200%

Education

Bachelor of Business (Marketing)

2013 – 2016

Universidade de São Paulo (USP)

Certifications

Google Ads Certified (2024)
HubSpot Inbound Marketing Certification (2023)
Meta Certified Marketing Science Professional (2023)

Key Achievements

Grew pipeline contribution from marketing from 30% to 55% of total revenue
Launched product positioning that won 'Best B2B Campaign' at Australian Marketing Awards
Built marketing ops function from scratch, reducing lead-to-SQL time by 40%