Sarah Chen

Marketing Manager

sarah.chen@email.com +971 50 123 4567 linkedin.com/in/sarahchen

DOB: 15/03/1990 Nationality: Australian Status: Single Visa: Employment Visa — Transferable Available: Immediate

Professional Summary

Strategic marketing manager with 7+ years driving brand growth, digital campaigns, and customer acquisition across B2B SaaS. Increased marketing-qualified leads by 180% and reduced CAC by 35% through data-driven campaign optimisation. Skilled in cross-functional leadership, content strategy, and marketing automation.

Experience

Marketing Manager

CloudScale — Dubai, UAE

Feb 2022 – Present

Manage $1.2M annual marketing budget across paid, organic, and event channels
Increased marketing-qualified leads by 180% YoY through ABM strategy
Led rebranding initiative resulting in 45% increase in brand recognition scores
Built and managed team of 4 marketers, 2 designers, and 3 agency partners
Reduced customer acquisition cost by 35% through funnel optimisation

Digital Marketing Specialist

GrowthHub — Abu Dhabi, UAE

Jun 2019 – Jan 2022

Managed Google Ads and LinkedIn campaigns with $500K+ annual spend
Achieved 4.2x ROAS across paid channels, exceeding 3x target
Created content strategy generating 120K+ monthly organic visits
Implemented HubSpot marketing automation reducing manual workflows by 60%

Marketing Coordinator

BrandFirst Agency — Sharjah, UAE

Jan 2017 – May 2019

Coordinated multi-channel campaigns for 12+ B2B clients simultaneously
Produced monthly analytics reports tracking KPIs across all client accounts
Managed social media presence growing combined follower base by 200%

Technical Skills

Digital Marketing
SEO/SEM
Content Strategy
Brand Management
Marketing Automation
HubSpot
Salesforce
Google Analytics
Google Ads
LinkedIn Ads
Meta Ads
A/B Testing
CRM Management
Email Marketing
Copywriting
Budget Management
Team Leadership
Agile Marketing

Education

Bachelor of Business (Marketing)

American University of Sharjah

2013 – 2016

Certifications

Google Ads Certified (2024)
HubSpot Inbound Marketing Certification (2023)
Meta Certified Marketing Science Professional (2023)

References

Jane Smith — Director, CloudScale
jane.smith@company.com | +971 50 123 4567

John Doe — CTO, GrowthHub
john.doe@company.com | +971 50 123 4567