Brand Statement
I believe design is a conversation between brand and audience. My work bridges strategic thinking with visual craft, creating identities that resonate emotionally while driving measurable business outcomes.
Portfolio
Nova Coffee — Brand Identity
https://lunapatel.design/nova-coffee
Complete brand identity including logo, packaging, and store signage for specialty coffee chain
TechStart Conference — Event Branding
https://lunapatel.design/techstart
Event branding, stage design, and digital assets for 2,000-attendee tech conference
GreenLeaf Organics — Packaging
https://lunapatel.design/greenleaf
Sustainable packaging design for organic food brand achieving 20% sales uplift
MindWell App — UI Design
https://lunapatel.design/mindwell
UI design and illustration for mental health app with 50K+ downloads
Experience
- Lead visual design for 8+ client accounts generating $2M+ annual revenue
- Created complete brand identities (logo, typography, colour systems) for 15+ brands
- Designed marketing collateral driving 35% increase in client engagement metrics
- Mentored 2 junior designers through portfolio development and skill building
- Produced motion graphics and social media content with 2M+ combined impressions
- Designed print and digital campaigns for clients in tech, hospitality, and retail
- Produced packaging designs for FMCG brand achieving 20% sales uplift post-redesign
- Collaborated with copywriters and strategists on integrated marketing campaigns
- Managed production pipeline for 30+ concurrent projects using Asana
- Created social media graphics, email templates, and web banners for 10+ clients
- Assisted senior designers with large-scale branding and print projects
- Maintained brand consistency across all deliverables and client touchpoints
Skills
- Brand Identity
- Visual Design
- Typography
- Colour Theory
- Print Design
- Digital Design
- Motion Graphics
- Packaging Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Figma
- Sketch
- Canva
- Art Direction
Education
Bachelor of Design (Visual Communication)
2015 – 2018
American University of Sharjah
Certifications
- Adobe Certified Professional — Illustrator (2023)
- Google UX Design Certificate (2022)
References
Jane Smith — Director, BrandWorks Studio
jane.smith@company.com | +971 50 123 4567
John Doe — CTO, Creative Pulse Agency
john.doe@company.com | +971 50 123 4567